Beats By Dre has tapped Jackson State quarterback Shedeur Sanders as its first-ever collegiate ambassador.
The JSU freshman and son of head coach Deion Sanders was a four-star recruit, initially signing with Florida Atlantic before following his father.
His Beats commercial was shot at Mississippi Veterans Memorial Stadium, where JSU plays its home football games.
“People don’t understand how much work and how much time you put into the game,” Sanders told People in a recent interview. “Stay late at the school just going over film, going over plays, as much time and hard work it is that’s put into this and that we’re able to be rewarded now, it feels amazing.”
Sanders called the pairing real and organic.
Deion Sanders has been one of the biggest proponents of Name, Image and Likeness rights for student-athletes. That became a reality in July, and now his youngest son is endorsing one of the world’s biggest brands.
“You got to make something for yourself and that’s my main thing every day at the end of the day,” he explains. “I know when I turn 21 I’m on my own, so it doesn’t matter what pops did, it matters about me and what I’ve done in this world and what I did with my lifetime. Because I got the opportunity to do a lot of things.”
Shedeur Sanders is set to make his college debut Sunday when Jackson State plays Florida A&M in Miami Gardens.
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