Tennessee State
Tennessee State

Tennessee State drops new logo, branding

Tennessee State University Athletics has started out the year with several new logos and updated wordmarks in its branding arsenal.

Courtesy: Tennessee State Athletics

NASHVILLE — The Tennessee State University athletics department introduced its new brand identity on Jan. 1. The refreshed designs provide updates on a brand rich in history and tradition. 

The work was developed through a partnership with Nike-BSN Sports and Varsity Brand’s design division, VIP Branding.

The refreshed branding process included soliciting feedback from various stakeholders, including university faculty, alumni, athletic administrative staff, coaches, student-athletes and students.

The goal for the finalized logos and marks, was to develop cohesiveness and consistency in the branding for TSU Athletics.  The new branding identity includes updates to the “classic” Tiger logo, a modernized Tiger logo and typography for the athletics department.



The wordmarks appear to have a similarity with the state’s NFL team, the Tennessee Titans.

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“We are very excited to launch the new brand identity for TSU athletics,” said Dr. Mikki Allen, Director of Athletics. “This initiative was a huge step towards streamlining our branding while preserving tradition. I’m extremely pleased with our new customized marks, as they are fierce and truly complement the strength, power and history of this storied program.”

The new graphics and marks will be showcased and incorporated in a phased approach on the athletics website, social media, select uniforms, apparel, merchandise, publications and throughout athletic facilities on campus. 

The new athletics branding comes a month after TSU launched a new website design for TSUTigers.com.

Tennessee State drops new logo, branding
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