Norfolk State-Old Dominion a Local TV Ratings Hit

NORFOLK, Va. – Wednesday’s Norfolk State-Old Dominion basketball game played at NSU’s Joseph Echols Hall drew the largest television audience in Hampton Roads so far this college basketball season.

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According to the NSI Overnights on Dec. 2, the NSU-ODU game drew a 1.5 Household rating on WGNT CW27. That equates to 9,000 viewing household impressions, or roughly 25,000-30,000 people, in the Hampton Roads area. That does not include the video stream on www.wtkr.com, which drew approximately 17,000 additional unique visitors.

With a 1.5 local rating, the NSU-ODU game outperformed other early-season college basketball games involving Michigan State and Duke, as well as Kansas and Kentucky.

COVID-19 restrictions limited the crowd at Echols Hall to fewer than 250 people. The game was the first played on the Spartan campus between the local Division I institutions in more than 50 years.