WINSTON-SALEM, NC — HBCU Winston-Salem State University (WSSU) has announced a groundbreaking partnership with NASCAR, enhancing its motorsports management program and opening up new opportunities for students by becoming a NASCAR Campus Lab. The announcement, made at the Bowman Gray Stadium Fieldhouse, positions as the only public institution in the nation with this innovative program.
“This collaboration is a testament to the role that Winston-Salem State University plays in creating the future of motorsports,” said Dr. Manju Bhat, Dean of the College of Arts and Sciences. “Our students will not only learn about the industry in the classroom, but they will also have the opportunity to apply their knowledge in real-world settings.”
As part of the NASCAR Campus Lab program, 15 WSSU students, primarily sophomores and juniors, will be selected to participate. These students will engage in marketing activations, compete in case studies, and receive hands-on exposure to the world of motorsports. Each student will also receive a $3,500 scholarship from NASCAR, with one standout earning a spot in NASCAR’s prestigious Diversity Internship Program.
“This partnership reflects our deep commitment to offering relevant and innovative academic programs that prepare our students for the demands of today’s workforce,” said WSSU Chancellor Bonita Brown. “It’s more than just a program—this is an opportunity for our students to be at the forefront of an industry that is evolving. NASCAR’s commitment to diversity aligns perfectly with WSSU’s mission to provide life-changing experiences for our students.”
Brandon Thompson, NASCAR’s Vice President for Diversity and Inclusion, shared his excitement for the collaboration.
“We are thrilled to continue this partnership with WSSU. This program gives students exposure, experience, and opportunity while also allowing NASCAR to tap into the next generation of diverse professionals who will drive innovation in our sport.”
WSSU student Rajah Caruth, the third Black driver to win a NASCAR series race, is a shining example of what this partnership can inspire. His achievements highlight the potential of WSSU’s motorsports program to produce industry leaders both on and off the track.
“This partnership is truly a victory for Winston-Salem State University, NASCAR, and most importantly, our students,” Chancellor Brown noted. “Together, we are paving the way for a diverse and inclusive future in motorsports.”
The collaboration marks a historic moment, as WSSU and NASCAR together create new pathways for HBCU students to thrive in the motorsports industry.