After the second season finale airing less than a week ago, BET has decided not to renew “The Quad” for a third season. The HBCU-inspired series began airing in February of 2017. Set at the fictitious Georgia A&M University, the drama-series starred Anika Noni Rose as Dr. Eva Fletcher, the new president of the university.
Numbers Tell The Story
Felicia D. Henderson, co-creator of “The Quad” was told in regards to the cancellation that the analytics didn’t support renewing a show that had the budget the size of her show.
“Unfortunately, the second season’s ratings were never as high as the first season’s,” Henderson wrote. “We are so proud of the show. — The stories we told, the performances in front of the camera, the hard work behind the scenes, and the commitment of our fans.
Unfortunate news… #TheQuadBET #QuadSquad #sQuad #QuadStrong @TheQuadWriters #BestFansEver #Gratitude #VeryProud. Special thanks to @rolandsmartin for your ride or die support! pic.twitter.com/u7XP3EtTaV
— felicia d. henderson (@followFeliciaD) April 9, 2018
In comparison to the first season, The Quad’s numbers dropped roughly 30 percent in Nielsen Live+Same Day numbers with 553,000 viewers per episode and a 0.2 average rating in adults 18-49, according to Variety.
However, it can not be ignored that the series ignited Twitter every Tuesday night with its interactive hashtags, live tweets, and discussions. To say fans are disappointed is an understatement.
SERIOUSLY @BET? What’s up with y’all canceling shows that people ACTUALLY WATCH? You never gave the tv show Rebel a chance, & now you’re really cancelling The Quad? They was the reason why I watched your damn network not anymore… OVER YALL! #TheQuadBET pic.twitter.com/1dNeQm5CcC
— _BlessYaLife_ (@UhLeeYah_17) April 9, 2018
A fan lays it all out for BET, sealing it with a kiss with the GIF.
What The Foolery @BET I love #TheQuad just 🤬 up my Tuesday nights of Black entertainment of @blacklightning followed by The Quad . Seems like BlackOnBlack crime. If people aren’t watching, them you need to promote more
— Primo_Donald (@Primo_Donald) April 9, 2018
Another fan gives BET his now-broken Tuesday night entertainment lineup along with a word of advice.
Whatever you feel about the show itself, The Quad provided a platform for HBCU issues to be brought to the light. From rape culture on campus to funding issues and merging with PWIs, these are current issues that need to be examined and now there is one less opportunity to start the conversation.