Charlotte, NC: Fans of HBCU sports can now enjoy some of their favorite teams, bands and cheerleaders directly on their televisions. Online media outlet HBCU Gameday now has a free channel available to anyone with a Roku device or Roku enabled smart TV. This new channel features game highlights and feature stories from all HBCU sports in addition to content centered around Marching Bands and Cheerleaders. This channel is named “HBCU Gameday” and is currently available in the Roku channel store at no cost.
“We’ve really built a lot of momentum over the last two years with our video content on social media and we believe that HBCU fans will really appreciate and enjoy the option of being able to experience that content in a traditional viewing environment,” said Steven Gaither, the founder of HBCU Gameday. “We’ll still deliver our video assets onto social as usual, but as we’ve started tapping into more documentary and long form pieces we feel the viewer and the content both deserve the option of a bigger screen,” he added.
Joining the Roku platform is the first milestone of a series of digital incentives currently underway for HBCU Gameday. Over the course of the summer and early fall the company expects to detail more improvements to the fan experience which will include:
- Complete website redesign
- Additional OTT platform development with Amazon’s Fire TV and Apple TV
- An expanded slate of game highlights for the 2017 football season
About HBCU Gameday: HBCU Gameday is an online media outlet that provides highlights, analysis and entertainment centered on HBCU sports and culture. The company was founded in 2012 and currently has offices in Charlotte, N.C. and Atlanta, GA. For more information visit hbcugameday.com.
About Roku: In 2016 Roku customers streamed 9+ billion hours of video and music. That’s up from 5.5 billion hours in all of 2015. Roku shipped the first player to stream Netflix to the TV in 2008, as well as the first streaming media stick in 2012. As of December 2016, Roku TV holds approximately 13% smart TV market share in the U.S., up from 8% in December 2015.