|The 78th Annual Tuskegee/Morehouse Classic will be broadcast nationally on Bounce TV this fall. (Ledger-Enquirer Photo)|
Receiving adequate, if not positive, national media coverage a challenge HBCU Sports has always faced. With the digital age in full swing, that may soon be changing. The Southern Intercollegiate Athletic Conference (SIAC) and Bounce TV unveiled the schedule for their new rights agreement on Monday. The fledgling network will broadcast five SIAC football games for the 2013 season.
“We are very excited about the opportunity to have SIAC football games on Bounce TV this fall,” said SIAC Commissioner Gregory Moore. “As we expand our broadcast footprint from a regional to a national network, the partnership with Bounce TV will afford millions of viewers the opportunity to follow our outstanding SIAC football teams and student-athletes.”
The following games will appear on the network:
*Clark-Atlanta @ Morehouse (Battle of The AUC), October 5
*Morehouse vs. Tuskegee (78th Annual Tuskegee/Morehouse Classic), Oct 12
*Kentucky State @ Miles, Oct 19
*Albany State vs. Fort Valley State (Fountain City Classic), Nov. 9
*SIAC Championship, November 16
Bounce TV, launched in September 2011, targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. The network reaches the majority African-American households.
This is an astute, solid move for both the conference and the network. It will allow alumni and fans who may not be able to get to the game a way to stay connected with their schools. Anyone who has attended an HBCU football game will tell you that there’s nothing like taking it in live. But if you travel or don’t live close to your alma mater, watching on TV is the next best way to keep connected. The more you feel connected, the more you feel involved and compelled to give.
Hopefully this partnership will be a successful one and lead to more substantial TV coverage an a wider scale for HBCUs. If this is promoted correctly, the right people are involved and the advertisers see that there is an audience for good HBCU football, there is a lot to like here.